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Advert Elements & Format
Four advertising opportunities exist on the website www.indianbrides.co.za viz.
- Directory Listings
- Basic Listing
- Web Page Listing
- Thumbnail Advert
- Banner Advert
- Feature Article Advert
- Competition Advert
1. Directory Listing
1.1 Advert Description
There are several categories for service/product providers in the wedding directory. You may
choose to be listed in as many as you’d like. Your listing can be of one of two types, listed
under your selected categories:
- Basic Listing –- your company name, address, phone, fax, email, web address and photo.
- Web page Listing – 1 page web site containing: Company name, your logo, contact details,
profile, services/products and gallery. You can edit your page online at any time.
1.2 Investment
Duration : The minimum investment period for this advert is 12 months.
Fees : Basic Listing = R50 pm
Web page Listing = R100 pm
To be listed in multiple categories is and additional R10 pm/category
2. Thumbnail Advert
2.1 Advert Description
Thumbnail adverts are placed on dedicated pages on the www.indianbrides.co.za web site.
The thumbnail size is 150 x 150 pixels and will link to your company’s website.
The page allocation is on a first come basis. There are specific pages on the site that will not
have adverts allocated.
2.2 Investment
Duration : The minimum investment period for this advert is 6 months.
Fee : Front page = R1000 pm
Category page = R500 pm
Non-specified page = R250 pm
3. Banner Advert
3.1 Advert Description
Banner adverts are placed on dedicated pages on the www.indianbrides.co.za website. The
banner size is 400 x 150 pixels and will link to your company’s website. The page allocation
is on a first come basis. There are specific pages on the site that will not have banner adverts
allocated.
3.2 Investment
Duration : The minimum investment period for this advert is 6 months.
Fee : Front page = R2000 pm
Category page = R1500 pm
Non-specified page = R1000 pm
4. Feature Article Advert
4.1 Advert description
The feature article advert is an exposé of your business. Our copywriter will meet with yourself
and develop an article on your company, detailing features you wish to highlight and will also
include a comprehensive description of your products and/or services. The article will feature
on the front page of the website in the preview box for the initial month and will be linked in
the popular tag box on the frontpage for an additional 3 months. Thereafter the article will
be placed in the feature article section of the website for a minimum of 12 months. Added
exposure to this feature will be mentions on radio and newspaper adverts for the initial month
of the advert.
4.2 Investment
Duartion : The advert fee is once off
Fees : R5000
5. Competition Advert
5.1 Advert Description
The competition advert is for the monthly competition which runs from the 1st to the end of
the month. The competition is effectively promoted during the month. The advertiser enjoys
both a full page advert (which links to their site) and a constant front page thumbnail advert
for the duration of the month. The monthly competition attracts large amount of entries due
to the nature of this feature. In addition to the month of exposure during the competition,
the advertiser also receives exposure thereafter for a period of no less than 12 months in the
winners zone. Added exposure to this feature will be mentions on radio and newspaper
adverts for the initial month of the advert. Sponsoring of the prize from your product line
may also serve as an introduction to your stable of products. In order to qualify for the feature
advert, you must also be on one of the other advertising packages.
5.2 Investment
There are 2 aspects to the investment viz.:
1. Sponsorship of the prize for the competition.
2. R 1000 advertising and administrative fee.
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